How It Works

Why Enter the CPG Awards®

1. Submit Your Product: All forms of shelf-ready CPG foods are welcome. We have more than 1,000 categories.
2. Who Can Enter?
   Any brand (domestic/international) that is widely considered a shelf-stable Consumer Packaged Good (used up and replaced frequently), which comes in a box, bag, can, plastic or glass container, bottle, or tub.
   Note: We do NOT accept perishable goods, meats, dairy, or any refrigerated/freezer products.
3. Can I Enter More Than One SKU?
   Yes! There is no limit. Our competition is "Brand against Itself" – each SKU is rated individually using our 100-point system. You must submit three (24) full-sized sample products per entry.
4. Judged by Retail Buyers: Evaluated by experienced retail buyers, decision-makers, and distributors across the U.S.
5. Two Chances to Win: Each product is entered into two categories: Taste and Packaging. Win in both!
6. Win Prestigious Awards: Compete for the Signature Shopping Cart Trophy and accolades like Bronze, Silver, Gold, Double Gold, or the 100-point Century Award.
7. 24 full-sized samples per SKU entered. (take out three)
8. Two chances to win - Each product is entered into two separate competitions = taste and package design, you have a chance to win a trophy allocated in each category.