The 2025 CPG Awards, presented by Food & Beverage Magazine, are officially open for entries—offering brands a unique opportunity to shine in the fast-evolving, shelf-stable consumer packaged goods industry. Competing for a CPG Award isn’t just about earning a trophy—it’s about transforming visibility, credibility, and business growth in a world where more than 30,000 new products launch each year.
Why the CPG Awards Stand Out
In today’s competitive marketplace, the CPG Awards serve as a beacon for brands that put innovation, quality, and authenticity at the heart of their business. Brands from across the globe can enter, with categories covering every packaging format, flavor profile, and nutritional attribute—from gluten-free and vegan to sugar-free, non-GMO, or specialty diet products. What truly sets this competition apart is the judging panel: actual retail buyers and industry decision-makers who are directly looking for the next best items to place on their shelves.
Judging Criteria and Categories
Products are evaluated in depth based on taste, ingredient quality, market viability, packaging innovation, nutritional value, sustainability, and overall consumer appeal. Dedicated categories ensure brands with unique dietary features—from allergen-free to low-sodium—get the specialized recognition they deserve.
- Shelf-Stable Foods & Beverages
- Specialty Nutrition & Wellness
- Creative Packaging & Design
- Pantry Staples
- Snacks & Confectionery
- Plant-Based Innovations
Recognition That Drives Results
Winning a CPG Award is far more than a badge—it’s an endorsement brands leverage across packaging, sales decks, and digital marketing. Winners receive the distinctive Shopping Cart Trophy, gain exposure to over 15 million Food & Beverage Magazine readers, and are showcased in a dedicated CPG Awards winners’ issue. In addition, digital marketing assets, press features, and a direct pipeline to retail buyers position award recipients for real-world business growth.
Brands large and small have cited industry recognition as pivotal in breakthrough moments—opening doors to new retail partners and turbocharging consumer trust. As trendsetting buyers become more selective, these awards help eliminate risk in purchase decisions and accelerate brand adoption on shelves across the nation.
How to Enter
Entry for the 2025 CPG Awards is simple and accessible. Brands register at the official website, choose appropriate categories, complete a product information profile, pay the entry fee, and ship product samples per the provided instructions. All food product expiration dates must exceed the event date, and nutritional certifications or supporting documentation should be included at entry.
Seize the Momentum
As consumer preferences evolve and the demand for health-forward, sustainably packaged, and authentically positioned products rises, the CPG Awards provide unmatched recognition and open the door to new opportunities. Whether established or emerging, every brand with breakthrough innovation deserves the spotlight these awards provide.
Showcase your excellence, earn the industry’s trust, and let the CPG Awards help put your brand on every buyer’s radar this year. www.cpgawards.com
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